On the face of it the idea of being able to see a mixture of reviews about a business or a product which you are interested in seems like a great way to get a read of a place before you decide whether or not it is right for you. Sadly however we have seen some evidence of businesses paying to have reviews embellished in order to look better, and that is why review checker sites such as Topconsumerreviews exists. With this being said, and whilst there are some fake reviews out there, nine times out of ten you can absolutely trust in any review which really paints a picture and tells a detailed and lengthy story about a product or a business.
The truth is that reviews can really paint a good picture and here is why these reviews are able to give you value.
Very often when you find products online it can be difficult to ascertain how heavy they are, what they are made of, how sturdy they appear and what the dimensions of the product are. Quite why vendors fail to mention these details is unknown, and quite frustrating. There are however always people who have bought the product and who will take to the review page to let everyone know this information and whether or not they should buy it. I have to say that without some reviews of this nature which I have seen, there are many products which I just wouldn’t have bought.
A lot of products which we buy online have come from unknown sources and are not branded by any company which we know and trust. This very often brings up the question of durability and this again is somewhere that we can gain an insight with reviews. A couple of months back I looked at a blender online and decided against it as it didn’t look to be made to last, I flicked through some reviews and saw nothing about durability. The week later I looked again and someone had posted a review about how surprised they were that it had lasted so long and that they’d had it almost a year without problems. I bought it based on that detailed review.
Not every bad review is bad for business, I went to an Italian restaurant 2 months back with some colleagues of mine, when booking the restaurant I saw 2 scathing reviews about the place which almost made me think twice about going. The reason why I did end up going was because on each of those reviews, the restaurant had replied with groveling apologies, explaining what the issue was on those days and offering compensation to those who had complained. I didn’t like the negative review of course but what was very apparent was that this business really cared about what its customers thought and were more than prepared to go above and beyond in order to rectify the situation.